Flowers are beautiful on their own, however, it took an artist's interpretation to reveal the true beauty of flowers to us.
Ruby Barber, a Berlin-based artist who has been commissioned for international brands such as Chanel and Vogue Arabia, creates elaborate floral installations using fresh flowers and sustainable elements from nature.

This inspired us to seek the intersection of floristry with art, and in order to pay homage to the artist that inspired us, we decided to name our brand BLUMEN, which is German for "flowers."